6.28.2009

Rough week in celeb-land

With no snarky comments from me, I offer my deepest condolences to the family and friends of:

Ed McMahon, March 6, 1923 - June 23, 2009

Farrah Fawcett, February 2, 1947 - June 25, 2009

Michael Jackson, August 29, 1958 - June 25, 2009

Billy Mays II, July 20, 1958 - June 28, 2009





The world will miss the talent and entertainment of all of these fine people. RIP, dolls.

6.23.2009

Can you write better than Perez?

So, apparently all Perez Hilton is good at is drawing cum, coke and penises (peni? penis'? I'll stick with penises... haha now I've written it so many times it just looks funny...) on people's pictures. Because, he's certainly not good at writing. Seriously, did this guy get past third grade?

He issued this "updated statement" "from the heart" earlier today:

From the heart:

"Words can hurt. I know that very well, from both sides of the fence. The other night in Toronto, after feeling physically threatened by a verbally abusive Will.I.Am of the Black Eyed Peas, I chose the most hurtful word I know to hurl at him. I was in an out-of-the ordinary situaton and used a word that I would not utter under normal circumstances. My intention - however misguided it may have been - was to stand up for myself and tell this belligerent man that I had enough of his badgering and was not going to continue to let him berate and intimidate me. I wanted to hurt him with the word I chose, not anyone else. Unfortunately, the one who got hurt was me and, subsequently, a lot of other people. I wish none of it had happened. I can't take it back. I did what I thought was best at the moment to stand up for myself in a non-violent yet still assertive way. Clearly, I am not homophobic. Also, I am not nor have I ever claimed to be a spokesperson for the gay community. I am just speaking for myself, a gay man. One who is labeled "flamboyant" in the media. An American that is not granted equal rights under the law. I will continue to speak out for equality and I will continue to say things that upset both gay people and straight people. Who I am as a person and what I do for a living are two separate things. I've come to terms with all my incongruities and am proud of who I am and what I do. In closing, words can hurt. But words should not provoke someone to violence. Stripped away from the mask of Perez Hilton, I have been extremely bothered by the public reaction to my assault. Violence should never be condoned with such statements as "It's Karma" or "I don't believe in violence but….". In fact, several television and radio shows over the past couple of days echoed the sentiment "He had it coming". Would they have said the same thing if I was a woman? Would I have "deserved it" if I had been stabbed? Or shot? Or killed? I was attacked from behind without warning and repeatedly punched in the head in a cold, disgusting and unnecessarily violent manner by Polo Molina, the road manager for the Black Eyed Peas, who I did not even speak with that evening. I did not share any words with him and his assault on me was completely unprovoked. I feel like everything happens for a reason and I leave this traumatic experience as a person with more compassion. Specifically, there was an instance last year when actor Jesse Metcalfe was attacked outside of a Hollywood nightclub by a fellow entertainer. I did not condone the violence, but I did make light of that situation. I regret that. Sincerely. There are many ways to deal with disagreements, both good and bad, but violence is never the answer. Never. I now know that first-hand. It should not be condoned, promoted or accepted. No one "deserves" to be the victim of violence. No one "has it coming." NO ONE. And victims should not be ridiculed. I look forward to marching for equality in Washington, D.C. this October. And I look forward to standing up for my rights in a Toronto courtroom shortly, as I fully intend to seek every lawful remedy against the man that attacked me."

- Perez Hilton
June 23, 2009
Los Angeles, California


So, firssssssttttttttt ever BetsySkotchBlogs contest!


All you have to do is re-write this hot mess of Perez's, spice it up a little bit, put it in actual PARAGRAPHS and submit it to betsyblogs1@gmail.com

The best NEW work will win a mention on this website, have their "new statement" published here aaand... something else really cool that I haven't determined yet. But, it'll be good, I swear ;)

Deadline for the re-write is Friday, June 26, 2009 by midnight, EST. (I think that means Pennsylvania-time, but I'm no scientist...)

I'm obsessed

Last night's episode of Jon and Kate Plus Eight brought in nearly 10.6 million viewers; almost a million more than the season premiere.

In case you missed it:

Jon spent the day with some crew installing "crooked houses" for the kids, not in the woods as he had planned, but closer to the house per Kate's demands.

Everything Jon and Kate do, it's for the kids.

Jon says Kate won't communicate with him, even though he tries.

Everything Jon and Kate do, it's for the kids.

Kate says Jon won't communicate with her, even though she tries.

Everything Jon and Kate do, it's for the kids.

Jon has pierced ears --?

Everything Jon and Kate do, it's for the kids.

They don't hate each other.

Everything Jon and Kate do, it's for the kids.

They're divorcing.

Everything Jon and Kate do, it's for the kids.

Sob, sob, Jon's still young and needs to be free, Kate doesn't want to be alone and a statistic.

Did I mention it's all for the kids?

Rumor has it that the show's going on hiatus until August, cuz everyone knows that it'll only take a month and a half to get over the fact that they're divorcing. And, that's all the losses that TLC is willing to take on this goldmine of a family.

Seriously, ten bucks says that Maddy's involved in a sex scandal within the next ten years, and I'll give Joel fifteen til he's hooked on coke. In fact, I have to go, I'm putting together a care package for the Gosselin children...

"One night in Paris" ... check
Rolling papers ... check
Three crack pipes ... check, check, check
All of Lindsay Lohan's movies ... check
Kim Kardashian's false eyelashes ... check
Jenna Jameson's greatest hits ... check

6.22.2009

Go Figure...

After admitting to beating the shit out of Rihanna, Chris Brown is walking with 1440 hours of community service.

Great.

Perez Hilton vs. Will.I.Am: Team Will

So, the gossip sites have been buzzing all day with Perez Hilton's whiny claims that he was beat up by Will.I.Am of the Black Eyed Peas.

Apparently, Perez told Willy "You're not an artist, you're a fucking faggot." I believe this means that he began the fight. Anyway, Perez said this, fists flew, and now Perez is really sad:

Really, I have no sympathy for Perez, because we all know that I can't stand him.

My theory? He wants to be the next Rhianna, now that her shit's finally clearing. Seriously, this guy will do anything for attention. Actually, I think that the superficial writer says it best:

"After a spectacle like this you have to wonder what's next for Perez Hilton. Which is why my money's on flashing his vagina while getting out of a car. Who wants in?"

Superficial, doll, put me down for $50.

5.30.2009

...what is this?

What the heck is that robot-y thing and the crazy robot hatched egg? I question those zany people at twitter, sometimes.

Britain has more talent than America

I don't generally watch nonsense like America's Got Talent or Britain's got talent, because I'm so busy watching prestigious shows such as Jon and Kate plus eight, but a winner has been declared for Britain's Got Talent.

It came down to dance crew "Diversity" and spinster singer Susan Boyle. Diversity won. Check out their winning performance:



And here's Suzie B's final performance:



So... which do YOU think should have won?

5.29.2009

Britt-Britt spends money

Just heard that Britney Spears spent ten million dollars in ten months.

Obviously, she hasn't heard the word "recession."

Seriously, who's controlling her cash? Someone take the debit card from the bipolar chick. For reals. Better yet, since I'm a soon-to-be-banker, send her my way. We'll chat about cash while she takes me out for Starbucks. Bonus points if she brings the babies with her, double bonus points if she doesn't mistake them for muffins and try to take a bite out of them. Yumpf.

Guess the Hogan








Which one is Linda? Which one is Brooke? Are they both images of one or the other? I have no idea. That's why I'm posting them. Because Brooke looks like she is 57 and Linda thinks she's 17.

Anyway, I guess the Hogan family is more effed up than I've cared to follow. If you're really interested in the scoop, and not analyzing the above photos, check out http://www.okmagazine.com/news/view/14509. But, you know that what you really want to do is analyze.

Angie takes a bump

Angelina Jolie took a bump to the head, started bleeding and was taken to the hospital earlier today. She was filming for her latest film, "Salt." She returned to set shortly after the incident.

Shouldn't she have a stunt double or something? Like, Octo-mom should be put in these dangerous situations, shouldn't she?

Yawn. What a boring post. See, I'm boring when I don't talk about Jon and Kate.

Movie: Drag Me To Hell

I was dragged to see Drag Me To Hell (see what I did there..?) at midnight last night. Yes, that PG-13 movie actually had a midnight opening in theaters. Craaazy.

Anyway, okay, so I'm going to actually be a "grown up" on Tuesday, and am starting a job at a bank, and Drag Me To Hell? Yeah, not the movie to see if you're going to be working in a BANK.

Basically, little blonde chick has the perfect life... cute boyfriend Justin Long (ahhhh I love himmmmm), cute house, kitten, and is up for a promotion at her job at a bank. Then, she denies some freak lady an extension on a loan or something money-ish, and gets cursed.

I give director and writer Sam Raimi two thumbs up on this one, actually. Pretty sweet special effects, I jumped through the roof about nineteen times. Some of it was pretty corny, hence the PG-13 rating on it, but I guarantee that if you can sit through the corniness, the ending totally makes up for the entire movie.

Two very rare thumbs up from the Betsy Skotch.

Another Jon and Kate post

I swear, I'm completely obsessed with becoming Kate Gosselin. I mean, now that I've got the Kate haircut, I'm trying to convince my boyfriend to get the Jon haircut. (He totally needs a haircut.)

Anyway, this one totally flew under my radar for some reason (I was too busy watching What Not To Wear cuz TLC was failing me on the Jon and Kate front...) but kudos to @dinaondria for throwing this tip my way...

According to People Magazine, Jon & Kate are now being investigated for a child labor complaint. People says:

"I can confirm that our bureau of labor law compliance is conducting an investigation as they do whenever they receive a charge," said Christopher Manlove, a spokesman for the Pennsylvania Department of Labor and Industry.

Because the investigation is still going on, they won't say who filed the complaint, but, I mean, c'mon, it's totally Kevin and Jodi. They're pissed that Jon and Kate get all the media attention, they've gotten a taste of it themselves this past week (seriously, every time I'm flipping through the channels to get to TLC and I hit a news station, the two of them are on.) they want the attention on them.

Anyway, TLC says: "TLC fully complies with all applicable laws and regulations. Jon and Kate + 8 is no exception. For an extended period of time, we have been engaged in cooperative discussions and supplied all requested information to the Pennsylvania Department of Labor. We will continue to engage the appropriate officials and meet any standards or regulations that are applicable to TLC productions."

Psht. Yeah right. I know how the biz goes, and as long as these eight kids are still making them money, labor laws, what?

5.26.2009

Edit

Screw the link that I posted. Try this:

New Jon and Kate

Jon and Kate plus eight are totally over. And TLC has found just the couple to replace them! The new show will be called...


...ready for this...?

...Mel and Oksana plus eight!

Doesn't it have a great ring to it?

Okay, actually, these two stories have NOTHING to do with one another, I'm just pretty obsessed with Jon and Kate plus eight right now.

Really, Mel Gibson admitted to Jay Leno last night that girlfriend Oksana Grigorieva is pregnant with Gibson's eighth child. So, I just figured that I'd be helpful to TLC and give them a new show.

That's right, TLC. Feel free to hire me and my brilliant ideas at any time. I'm college educated.

Anyway, if you're interested in babbling, check out the video. I didn't actually watch it before posting, so I'm just gonna go ahead and assume that Gibson's talking about his new deal with TLC since they apparently like to put large families with cheating husbands on TV. Watch at your own discretion.

data="http://widgets.nbc.com/o/4727a250e66f9723/4a1c5b8bad79e7b4/4a1be6d998251400/fabc7c63/

5.24.2009

Happy Memorial Day weekend

It's memorial day tomorrow. I've been spending my entire weekend watching the Jon and Kate plus 8 marathon, and let me tell you, that commercial for the season premiere is getting on my effing nerves.

"Join us as Jon and Kate face each other for the first time..."

First of all, they LIVE TOGETHER. It's obviously not the first time that they're facing each other. Uggghhhhhh.

Anyway, yeah, happy holiday. Eat a hotdog for me during your cookouts, kay, thanks.

5.22.2009

This is why we love Paris

I somehow found myself watching E!'s True Hollywood Stories: The Hilton Sisters earlier this week, and I found myself thinking that the Hilton's weren't that bad. There I was, thinking, "oh, self, Paris isn't too bad. She's just a victim!" Then I saw this picture...



If she's going to go around and have sex in clubs for all to see, then sites like youporn.com and redtube.com are going to lose business...

Kimmy babe

MySpace just helpfully informed me that Kim Kardashian is in Miami right now. And I was like, helloooooo, who caaares?

But, then I realized that she's in Miami for the opening of her new store, Dash. Which totally got broken into and vandalized a few days ago. Sad news for the Kardashian sisters.

Even sadder news is that there's tornado warnings all over Florida right now, and there are violent storms going on. I guess this is actually good news for Kim, because she won't be able to get bad sunburn in Florida...



I hope she took my lemon juice advice... And she's such a whiner, by the way, I have a sunburn right now and it's wayyyyy worse...

5.20.2009

Kate Gosselin is, like, scary

So, according to Radar Online:

"Kate had presented Jon with a contract that laid out the aforementioned circumstances in explicit detail. She said Jon was taken aback by Kate's bluntness in terminating the relationship.
Kevin Kreider said Jon has told him he can have girlfriends, do his own thing and has the freedom to do what he wants [on] certain days -- so long as he fulfills his professional obligations in regards to the show.
Jodi said both ignored their marital problems to keep the show's ratings high, and that it takes many people to pull off the ruse of showcasing their dysfunctional marriage as a happy one for the cameras.
"This is a train wreck," Jodi said."

My question is, where have I been while Jon's out looking for girlfriends? Like, he's totally hot. I'd do him. Twice.

On a side note, I totally got the Kate Gosselin haircut today, even though I told myself, "self, no, don't do it." And, it totally looks hotter on me than on her. Pretty soon, they're gonna be calling it the Betsy Skotch haircut. Probably when I start mothering her 8 children with Jon, after I push her off a cliff. Stay tuned.

5.11.2009

Hold the freaking phone

Just heard news that Lindsay Lohan is allegedly pregnant.

What the fuck.

Not even a question.

Supposedly, she's seven weeks pregnant, and is such a whore that she doesn't even know who the father is. All of this according to "a close friend." Let me tell you, I'd fucking KILL that close friend for letting out that sort of news, but I'm no Lilo.

Anyway, she's supposedly scheduled to have an abortion in a few days, but some crazy pro-life group is actually encouraging her to have this thing.

Okay, pro-life group, seriously, let's think this out with some logic.

First of all, Linds is the most coked out young star in Hollywood right now. Don't we want HEALTHY babies?

Second... it's fucking LINDSAY LOHAN. Right now, she's live seven and a half crazy Britneys put together. For serious.

Third... is this story even true? Is Linds CAPABLE of getting pregnant? I mean, isn't she on a diet of, like, cocaine and adderall? Last I checked, it's tough for your body to take to a pregnancy using these kinds of things. And trust me, I've checked it out.. Betsy don't need no babies.

Pretending for just a second that this is a true story, and not some bored journalist looking to make a stir, Lilo would be an awful mother. And handing the kid off to Dina Lohan... well, it's too awful to even put into words.

Ew. For reals.

5.03.2009

I was gonna quit after xenon... but...

Then I saw this picture...



Heidi and Spencer are still prancing around Mexico.

Take the masks off, dolls. All of us here in America want you to get the true Mexican flu... I mean... experience. You'll be fiiiine. We found out that the Swine Flu was a joke, there's no harm in breathing in the Mexicans. In fact, please, start licking them. You obviously didn't read my last message to the two of you toolbags... er... LOVELY HUMAN BEINGS... that Mexicans LOVE IT when you get into their faces...

Ugh. What morons.

Katie Holmes' body stolen by Xenon

I generally don't talk about Katie Holmes much (frankly, because I'm afraid that Tom Cruise's imaginary friend Xenon will come after me, and I've heard that he's an asshole), but have you SEEN Katie?



That's some scary shit. I mean, WHO took that photograph? I hope that they don't get paid for it...

Another new reality show!



It just keeps on getting worse and worse...

Tiffany Pollard, better known as "New York" from... *big breath* ... flavor-of-love-flavor-of-love-two-i-love-new-york-i-love-new-york-two plus appearances on shows such as nip-tuck, what Perez says (whyyyy?), VH1 all access, The Tyra Banks Show and Jimmy Kimmel Live... is getting YET ANOTHER reality show.

This one is basically "The Simple Life Interns" just without Paris Hilton and Nicole Richie. It's called "New York Goes To Work," because apparently America wants to watch as Tiff does her first "work" ever.

All I have to say is that I'm disappointed in you, America. Very, very disappointed. It's shows like this that overshadow shows like "The Valley."

5.02.2009

When did Ali become the hot Lohan?



Quit drooling guys, she's fifteen. Which means, there's still plenty of time for her to end up like her older, more skeletal sister.

I'm sure that I'd have more brilliance to say about this one, except that my head is pounding, so yeah, I'll just leave you with her picture for right now... just remember, computer keys don't like being sticky.

Mariah and Nick

Mariah Carey and Nick Cannon have been married for a year now, if anyone cares. And, I'm assuming you all don't. They're the less popular Demi Moore and Ashton Kutcher, and that's not saying much. Yawn.

Have you heard...?

...That MTV is putting out a new reality show called "The Valley"??

It looks pretty good!



Here are some of the promo photos!









And I guess that there's leaked video too...?



I hope it's real... ANYTHING will be better than watching The Hills with Spencer and Heidi one more time!!!

4.30.2009

Lindsay Lohan diets

Lilo the psycho revealed her dieting secret today... Adderall.

That sounds safe.

Instead of actually commenting on this one, I just realized that I accidentally got peanut butter from my peanut butter and jelly sandwich on my laptop's track pad, and I'm going to be a fat kid, and lick it off. Then, I'm off to buy some Adderall... Anyone know if I need a prescription for that shiz?

The last official column, EVER...

Dolls, I have some very sad news for you. This is the very last Tinseltown that you will ever read from the infamous Betsy Skotch. As of May 16, this celeb will be a Cedar Crest Alum, and come September, you will be mourning the loss of this columnist. Let’s make the last one good, shall we?

Further proving that they’re the dumbest people on the face of the earth, Hills stars Heidi Montag and Spencer Pratt are honeymooning and filming Heidi’s new music video “Sex Ed…” in Mexico.

In case you haven’t heard, there’s this little bug going around that they’re calling the “Swine Flu.” Apparently, it’s like, fatal, or something like that. So, please, Heidi and Spencer, enjoy your Mexican vacation. Breathe a lot, and breathe deep. And, please, make sure that you really get into the local’s faces as they’re speaking to you… they’ll like that. A lot.

Some idiots decided that Paris Hilton deserved a legit award other than her high school’s superlative “Most likely to get an STD by the age of 21,” (she accomplished it!). The Fragrance Foundation has named her Celebrity of the year.

I’m guessing that this is because out of all of the celebs with perfume, she’s managed to sell the most? Are there really that many people walking around smelling like French hooker? I mean, Paris…

Kim Kardashian twittered that she dyed her hair blonde, and then walked around NYC all weekend with her new hair before “letting people in on the joke” that she had been wearing a wig.

Wow, that is an amazing prank. I guess it’s the kind that fake celebrities play, because they have nothing better to do, and the novelty of their sex tape has worn off.

Finally, a “reliable source” (okay, it was me,) told Ryan Seacrest that Britney is preggers again. I’m willing to bet pictures of my right nipple that the culprit behind this one is K-Fed and his mutant sperm again. Let’s all just hope this isn’t true, I’m not even sure that Brit knows where her other two kids are. For all we know, she might’ve eaten them by now.

That’ll do it for me. It’s been a fun two years. Tell you what, I’ll put my number on your mirror in lipstick, and you can just leave the money on the bedside table.
Seriously, though, keep in touch through my celeb blog, www.betsyskotchblogs.blogspot.com. I’ll be seeing you, dolls.

And, by the way, your tits are stupendous ;)

Think you look like Kim Kardashian?

So, Kim Kardashian evidently decided on the Tyra Banks show to hold a look-alike contest for both women and drag queens. She will personally pick the top five in each category, and then have them go head to head with you, america, voting. Woo-hoo.

I don't know what is worse, the fact that she thinks that so many people would be "honored" to look like her, or that she's allowing drag queens to enter this.

I mean, I don't have anything about drag queens, a lot of times they look better than me. But, doesn't that mean that Kimmy herself is comparing herself to a drag queen...?

Anyway, if you want to see how delusional people are, go ahead and check out the website. I got a few giggles out of it...

http://www.celebuzz.com/celebrities/queen-of-the-kims-fan-page/

4.28.2009

So THAT'S what brought the swine flu to the US...

Heidi Montag and Spencer Pratt. We're blaming this swine flu epidemic on them. It's totally completely their fault.

Over the weekend, these retardos were in Mexico shooting Heidi's latest music video, "Sex Ed."

Ok, I thought that Heidi was all pure and nonsense. There was that whole "I'm a virgin" nonsense not too long ago, before everyone said, "Hey, brainiac, you tried telling Spencer you were preggo on The Hills."

Which obviously means that these two don't know how babies are made. But I'll stick with the arguement that they're just the two dumbest people on the face of the earth.

Whatevs. Blame the Swine Flu on them. The end.

4.27.2009

Tweet, tweet...

Ohhhh hey. I updated my twitter name, so make sure you decide to follow me... @LizSkoczylas

Also, for your clicking and viewing pleasure...


http://www.youtube.com/watch?v=vnOyMSEWNTs

and, the creator's response to the controversy that this video has started:

http://www.youtube.com/watch?v=BnH8eiSfyKg&annotation_id=annotation_938520&feature=iv



Celeb dirrrrrt update coming... eventually. Forgive this soon-to-be grad, but there are projects to work on so that I can graduate... yuuup.

4.24.2009

the extended version

Wrote this for one of my editor's senior projects... weak sauce, but still pretty dec.


So, remember that crazy day when Britney Spears went ahead and cut all of her hair off, supposedly claiming that she needed a change, while all of the rest of media screamed that it was cuz K-Fed wanted to drug test her hair? Yeah, you do remember that?

Well, does anyone know exactly how long her hair is now? Cuz, I mean, that was like… two years ago, wasn’t it? So you’d think that her hair is some normal length. Apparently it’s not long enough for our girl Brit-brit, because she’s still rocking the hair extensions.

And, the other night in Oakland, one fell out when one of her random circus people picked her up into the air. Now, the gossip sites are claiming that this is a hair extension… I think that Brit’s still doing the drugs and a chunk of her hair fell out. And, we all know that I’m the pro when it comes to these things.

Keeping on Britney for a second, a “reliable source” (okay, it was me,) told Ryan Seacrest that Britney is preggers again. I’m willing to bet pictures of my right nipple that the culprit behind this one is K-Fed and his mutant sperm again. Let’s all just hope this isn’t true, I’m not even sure that Brit knows where her other two kids are. For all we know, she might’ve eaten them by now.

Alright, I know we’re all getting sick of talking about how much different stars and starlets weigh, but I’m seriously getting concerned with Lindsay Lohan. I’m seriously afraid that she’s going to pull a Karen Carpenter (WHOA old name. I’ll give you a second while you go ahead and look that up… Kay, great.) and totally, like, die on us.

Seriously, maybe she needs to call Victoria “Posh Spice” Beckham up and ask her for tips of being dangerously skinny without looking like a complete wreck, cuz I’m really getting nervous.

Speaking of size, just throwing this one out there… Kim Kardashian is still claiming that she’s a size two. Let me tell you a story… there’s no way that her ass fits in a size two. The end.

Listen, Kimmy, I don’t care how many pictures you post of the labels of your jeans, it doesn’t make you a size two when you’re paying the designers to sew a “2” in your size “10” pants. It just means that your designers can be bought. Kay, thanks.

Listen up, Disney. Like two years ago (sensing a theme in today’s column?) you made a Lizzie McGuire movie in order to end the series because little Lizzie was growing up, taking school trips to Italy, and apparently was ready to step into the limelight and become an international pop star. Amazing end to, I’ll admit it, my favorite Disney Channel Series EVER. I wonder if I can get that on DVD…?

Anyway, this year, Disney comes out with the Hannah Montana movie because Miley
Cyrus is growing up, busy being an international pop star and is, well, a slut.

So, basically, from what I can tell, the Hannah Montana movie is about Hannah being sick of her pop star life, wanting to be a normal kid again, and giving up her fab life.

Let’s re-cap on this. Lizzie MG = normal kid, wants to be a pop star, Miley C = pop star, wants to be a normal kid. Disney, I suggest hiring some new writers… and I happen to know one sassy soon-to-be college graduate that would be perfect for the job… ME!

Here’s my proposal for the Jonas Brothers when they decide to break up… they all jet into outer space to combat the war on aliens, who want to take over Jupiter, which the Eathlings also want. They play their awesome instruments and sing their dreamy pop music to the aliens. The aliens get effing pissed, and zap them all with their laser guns, thereby eliminating the Jonas Brothers from the human race.

Disney, I’m telling you, give me a call. That’s only one treatment out of the millions I have up in my head…

Sad news for Hayden Panettiere. While she was away last week, apparently she was robbed. This brilliant one says that there were no signs of forced entry, but like $15,000 worth of stuff was missing. Oh yeah, and did I mention that tons of people were in and out of her house while she was away, so it could’ve been any one of them?

What, does Hayden live at the JFK International airport? Fire those bitches, doll. Actually, I’m hoping that someone nicked her digital camera, too, because no good celebs have faced the scandalous nudie-pics being leaked lately, and I’m ready for some new entertainment of some celebutard claiming that she’s not a slut. (Cough, Miley Cyrus.)

Okay, the other day on Howard Stern, he played a “board feed” of Beyonce Knowles’ performance on the Today Show, and man how it sucked. Everyone claimed that Howard leaked this, but sadly when I’m in my boyfriend’s car, I listen to Howard, and he says that someone sent it to him, and he just played it because he thought it was funny.

Seriously, I’m sure you can find this performance on YouTube, B is wayyyyyy off key, and it’s hilarious. But, anyway, now the “leaker” of the board feed is claiming that it’s not really Beyonce singing, and that he tampered with the sound to make her sound that awful.

Really, I don’t care if it’s real or not. I just about pissed my pants listening to it. Being a radio pro and knowing how to mix sound myself (ahem) I can totally see how he could have tampered with the sound. However, I can also totally see how B’s people paid him off to say that he tampered with stuff and that Beyonce is really super awesome at living her life.

Let’s hope that they did really pay him off and that it all comes out soon.
Madonna’s an effing kook and a liar, in case you yourself haven’t figured that one out already. Back a few days ago when she fell off her freaking horse, (hahaha, Madonna fell off her high horse! Ohhh, zing, I’m goooood!) her publicist immediately blamed the paparazzi.

Well, a report just came out that Madge never reported that the paps were involved. See, article one, from Tyler Durden:

“…a police report said the singer did not report the supposed involvement of a photographer.
Sgt Herbert Johnson of Southampton Village Police Department (said): 'There is no mention of photographers. It's a matter of spin control that went out of control.
'If they felt there was something else, they would have written "paparazzi" in the form - if they felt there was a problem.'”

Doll, just stay off the horses. Go back to hunting for a little Ethiopian kid to adopt so that everyone will think that you’re as angelic as Angelina Jolie.

I really don’t know very much about Michelle Rodriguez (like, who she even is, but apparently she’s famous), but apparently she’s a spoiled little bitch. Again, on Tyler Durden:

“Rodriguez was no model bridesmaid at the four-day wedding of her best friend and manager, Giancarlo Chersich.
At the welcome dinner, Rodriguez pushed fully clothed guests into the pool. The next night, she broke up the bachelorette party yelling that the stripper was "fat and had a small [bleep]."

Rodriguez was ticked off when the dancer asked for a volunteer at the beginning of his routine and then made the willing babe kneel down. "That's bull[bleep]," the sexy star yelled. "He should be kneeling for her; this is a bachelorette party."

Sweet. She’s totally invited to my wedding.

Little miss “I’m famous for being the most boring human being alive with my own reality show,” Lauren Conrad was on David Letterman the other night, to talk about god only knows what, all of the real celebs were probably already booked. I mean, his people called my people and I was busy.

Anyway, I guess Letterman told her that if a sex tape does exist between her and (ex?) costar Jason Whaler, that he wouldn’t mind seeing it.

Letterman’s getting pretty saucy in his old age. In case you missed it, back in October, this guy got LC so confused when he began talking about the drama between her and Heidi Montag. He said to her, and I quote, “That raises the question, maybe you’re the problem. You think? Let me give you an example from my own life. For a long time, 10, 15, 30, 40 years, I thought, ‘Jeez, people are idiots.’ And then it occurred to me, ‘Is it possible everyone’s an idiot?’ Maybe I’m the idiot.”


And then Lauren literally sits and stares at him for about five minutes before going, “Wait. You think I’m an idiot?”

God only knows why LC decided to head back onto his show after that little exchange, but whatevs. That right there is quality television. Maybe Letterman should start writing for the Disney Channel… no, wait, I totally want that job. Scratch that, reverse it.

Finally, something sweet to leave you with… Snoop Dog is enough of a super celeb that he got his own wax statue at Madame Tussaud’s in Las Vegas. Next on their list to immortalize in wax.. your very own Betsy Skotch, of course.

4.18.2009

it has been fixed...

I was able to unfollow @aplusk. Apparently, he's been discovered... but I haven't heard anything official.

4.17.2009

@aplusk CHEATS!

Check out this article:

http://gawker.com/5216642/did-ashton-kutcher-cheat-his-way-to-a-million-twitter-pals

and, it's soooo true! I tried to unfollow Mr. Kutcher, and it gave me the error report too! However, it was fine when I tried to unfollow @starbucks.

What will the result of this one be? I'm sure Ashton will have a witty response. How long do you think it'll take for this "problem" to be "solved?"

Cuz... I'm getting bored with Ashton's posts.

@aplusk vs. @cnnbrk

So, earlier this week, Ashton Kutcher issued a challenge to see who could get to 1,000,000 Twitter followers first, him, or CNN. This moment of brilliance has been EVERYWHERE for the past week, on every celeb site there is, covered in the news, seriously, everywhere. And, it has all come to an end, as Ashton has won the battle. Seriously, I woke up to a CNN Breaking News Alert on my cell phone for this nonsense.

There you go, I felt like sharing a little bit of this nonsense. Apparently, Ashton is going to be egging someone at CNN's house because he won. Whoa, watch out, Ashton is craaaaazy.

Yawn.

it's been a while...

Complete 3 of the following:

1. Conduct a “social media self audit” by listing all the different social media that you participate in regularly. Discuss how these social media are interconnected (for example, Twitter may act as your Facebook status update), and describe the values that each medium brings to you.

2. Search Ning.com for three firm-created social networks and evaluate them based on how well they raise awareness, connect events with attendees, inspire and educate, share insight and provide support, share tricks of the trade, and create community for customers.

4. Identify a firm that participates in multiple forms of social media. List all of those forms; describe how they are connected, and explain how the firm and its customers benefit from this effort.



1. If there was ever an assignment question written specifically for me, this one is it! I use Facebook, MySpace, Twitter and Blogspot on a regular basis. As in, multiple times daily.

However, I have multiples of many of these. I only have on Facebook, but I have three “MySpaces:” My personal one, one that I created over the summer for when I had my radio internship, (which is my DJ fan page), and one that I maintain for CCCRadio. And, on Twitter, I have my own personal account, and another that I maintain, again, for CCCRadio.

On top of this though, I have applications on my G1 cell phone, so that I can stay connected on the run. I have a Facebook application called FBook that gives me a basic facebook page at the push of a touch-screen button. The MySpace application is just called MySpace. And the Twitter application that I have finally settled on, after trying out a bunch that didn’t feel right to me, is called Twidroid.

It’s easiest to say, first, how the MySpace and Twitter social media outlets are connected for CCCRadio. It’s as simple as CCCRadio needed help. We had two huge events in March, the launch of our website and Battle of the Bands, and we needed some serious marketing to get some attention to our causes. The easiest way to do this was to use MySpace (www.myspace.com/cccradio) and Twitter (@cccradio), gain some Cedar Crest friends, and some off-campus friends as well, and get the attention the the Radio Station really needed.

For my DJ Fan Page on MySpace, like I said, I created it when I had my summer internship at WKZA 106.9 Kiss FM in Jamestown, New York. We found that people were wondering how to contact me directly, and realized that I personally had a growing fan base. Aside from this, I had my own Sports segment on-air, commercials, and “Live Local Spotlight” where I was basically giving the weekend live music schedule, playing local music on-air. Need to create this page came up when I needed to get in touch with bands, and fans wanted to get to know me a little better, send me some direct messages, and leave me comments. I didn’t want all of this going on within my own personal page, so I created the fan page (www.myspace.com/djbetsyboop).

Finally, my personal Facebook, MySpace and Twitter, as well as my blog. Facebook, MySpace and Twitter are important enough to me that I have them on my phone. Facebook and MySpace both act as connectors between me, and friends that I maybe haven’t seen in years. Through these two, I am able to post pictures, leave comments on other people’s pictures and profiles, and, as I am finding more recently, form connections with various other networkers. For example, when I was in New York City, I met one of seventeen.com’s online editors, and I am now able to keep in touch with her through FaceBook.

Twitter (@betsydoll) is not only the status update for Facebook, but an amazing networking opportunity. First of all, I am able to link it and my blog… I can post a link on Twitter whenever I update my blog, and have a Twitter feed on the side of my blog. However, with Twitter, I am able to connect with a variety of people, often in the same field that I want to go into. I am able to look to complete strangers for help and advice, when I’m looking through the job market, or just browsing for an interesting marketing article. As a student that is going to be graduating in a month, this is something that I really need right now.

I think that people are slowly beginning to understand how social media can make or break a company, but I don’t think that they are understanding just how quickly this can happen. CNN and Ashton Kutcher had a race going on for about the last week to see who could get one million Twitter followers first. I received a CNN breaking news update in my e-mail this morning, seriously, that Ashton has won that race. Dominos just had a huge scandal as well this past week, as two employees filmed themselves being disgusting, and put it on YouTube. Dominos had to do major damage control. And both of these things are due to social networking.



2. Divapreneur - http://divapreneur.ning.com/ - “Daily Magazine & Network Connection Shopping & Selling Diva’s Shop DP”

Divapreneur is set up a lot like MySpace, except more cluttered. Think MySpace on your friend-who-has-downloaded-every-Application-in-the-App-store’s page. But, it has blogs, advice, giveaways, business, relationships, followers, technology and more.

People are able to submit their own blogs, articles and advice to this community. It looks like a very inviting community with a lot of insight brought by each of its contributers. The tips that it has sound amazing; in fact, I’m going to try a few of them myself!

I don’t really think that they do well in raising awareness, however. There don’t appear to be any set “events” other than giveaways. I’ve never heard of Divapreneur Magazine until right now, although they look very inviting with a great community.


The Vicary Law Firm - http://vicarylaw.ning.com/ - “For all your legal services!”
The Vicary Law Firm first of all has a much cleaner layout than Divapreneur, although it’s not as interesting. This site actually has a layout that is much closer to Facebook, with a news feed as to who has posted a new blog, who has updated their profile, and who has left comments for who. I actually really like the cleanliness of this site.

This, however, doesn’t look like a very active website, as the recent activity is from 6 hours ago, April 5, February 2, February 1 and January 31. The insight that is offered through many postings seems to be wonderful, but it’s not a very active website.

No one has even posted any events, so I’m supposing that there isn’t very much awareness as to this group either.


VerticleResponse Marketing Lounge - http://vrlounge.ning.com/ - “A cool spot for hot marketing”

This site looks almost like the MySpace “Status and Mood Update,” but it’s a forum, which I love and think is very helpful. People have done a lot of posting today and yesterday, and have gotten what looks to be a great number of responses.

Along the side of this site are members, a featured member, and a lot of recent activity, showing that this is a very active social networking website. And, my favorite part about this entire website is that down the opposite side of the page, there is a bog labled “Socialize with VR” and options to become a Facebook fan or join their Facebook group, or to follow them on Twitter or Friendfeed, something that means two things; they are very active in the social networking world, and that they have a lot of activity going on.

There are also many webinars and events posted on the page, with as many as 40 attendees. Overall, this looks like the best of all three websites that I looked at in terms of information, tips and tricks, and overall active community.



4. CNN is actually connected in multiple forms of social media, which impresses me. I feel like I can get information everywhere.

For example, I have the CNN Breaking updates emailed to both of my active e-mail accounts. I have CNN Mobile on my phone as an application.

CNN also has a Facebook page, and a Twitter account (@cnnbrk), which is where the social aspect comes into play. Also, you can comment on many of the CNN blogs and videos.

I feel that it always benefits both the firm and the consumers when there is a social network, or in this case, networks, set up. There is a constant flow of information. Consumers are able to take in this information and leave feedback on it. When they are leaving feedback, CNN, or whatever firm is using social media, is able to take into account the things that people are saying, answer questions and clarify things, therefore better suiting the needs and wants of their consumers.

When there are options to leave a comment, whether it be on a story, a Facebook page or a Twitter account, the consumer is able to feel like a bigger part of the process, and feel better connected with the actual firm, rather than just the idea of the firm. This is why many businesses are looking to have social networking sites that are constantly updated, and peoples needs are constantly being met.

3.23.2009

Yummy yummy ;)

Ok, for once I have a perfectly great reason for neglecting blogging. And that reason is...

really cute boys that play instruments!

For your viewing pleasure:











Okay, so this is only FIVE of the NINE bands that I've been organizing for the past...two months. CCCRadio, my college's radio station, just threw our fifth annual Battle of the Bands. And, I was in charge of it.

Which means... I was in charge of roughly fifty-five guys with instruments. Frankly, I can't complain. It was a lot of work though, and a LOT of fun. So, again, please excuse the lack of blogging, I was trying to not drool... and also not lose my mind.

Please imagine trying to wrangle nine bands. So much fun.

Tinseltown update coming Thursday!!
XOXOX

3.20.2009

Where's Lindsay?

Have I lost my mind, or is Lindsay Lohan slowly disappearing? Check her out in her latest 80's- porn inspired video:



Seriously, we're wayyyyyyy obsessed with weight. How the heck did she manage to shrink and we're putting her in commercials rather than completely criticizing her? Jessica Simpson would be in critical condition if she went down to Lindsay's size... people would be talking about her non-stop!

I just don't get it. Eat a cheeseburger, doll. Lay of the druggies.

3.18.2009

Loves, I've been neglecting your celebrity

I'm sorry that I've been neglecting your celebrity! I've taken a much needed two week break from my column! To make it up to you with some interesting reads, here is a piece that I wrote notsolongago:

Every 15 seconds a woman is beaten by her husband or boyfriend. (FBI Uniform Crime Reports,
1991).

Time it out. In the time that it takes you to read this entire article, roughly twenty women will have been beaten by an abusive husband or boyfriend. Does it make you sick? It does me.

I know that when I’m writing my column, “Tinseltown”, I tend to be lighthearted and, at times, slightly inappropriate when it comes to celebrity gossip. But reading up on the news about Chris Brown and Rihanna over these past couple weeks, I am left feeling absolutely ill.

In case you’ve missed it, on February 8, 2009, both Chris Brown and Rihanna missed their Grammy appearances. Allegedly, Chris Brown received a text message for a “booty call” from an unknown woman, which sparked an altercation between the two, allegedly resulting in Brown kicking, punching and biting Rihanna, leaving serious bruising, swelling, a split lip and a bloody nose on the “Disturbia” singer’s face.

According to thesuperficial.com , “According to the police report, she ordered him to drive her home and ‘faked a call’ to someone, saying things like, ‘He's dropping me off. Make sure the cops are there.’

Rihanna told cops the fake call enraged Brown. He said something to the effect of ‘You are really fucked up now. I'm going to kill you.”

Due to all of this, many gossip website are alleging that Brown will be serving many years in jail. However, one website, mediatakeout.com, begs to differ. “MediaTakeOut.com suspects that Chris Brown will likely serve less than a year in prison for the assault against Rihanna – and he may get off completely!! Many people in the media are speculating that Chris Brown will be brought up on felony domestic battery charge –but HE WON’T!!

MediaTakeOut.com discovered that, under California law, Chris Brown CANNOT be charged with domestic battery. That’s because the domestic battery law only applies to ‘a spouse, former spouse, cohabitant, former co-habitant, or the mother or father of his or her child.’ Since Chris and Rihanna don’t live together (Chris has continuously maintained his own apartment), aren’t married, and don’t have a child together – the law doesn’t apply.”

Going back to thesuperficial, “Now we're down to simple assault, which carries a six month sentence. Brown is a first time offender, and the defense will argue Rihanna instigated the fight, making this tough for a DA to prosecute.”

So, let me get this straight. It is Rihanna’s own fault that Brown assaulted her? Oh! It all makes sense now!

Actually, it doesn’t. Now, I did get this information from a fairly in-credible gossip website, so it may or may not be true. However, just seeing it there in print online, in a source that many find credible is enough to disgust me.

Which then brings me to what fans are saying in comment posts regarding this incident. On thesuperficial’s site, user “Tito’s Abdomen” says, “Imagine you’re a law enforcement officer…and you have to deal with this pile of horseshit. You’d actually have to TALK to Chris Brown and Rihanna and try to get a statement. What an insult to your professional career.”

So, apparently, it’s insulting to law enforcement officers to have to take down the allegations of those women that are actually willing to come forward and say that they’ve been abused. That’s good to know.

According to clarkprosecuter.org, “Police report that between 40 percent and 60 percent of the calls they receive, especially on the night shift, are domestic violence disputes.” That’s an average of half of the calls that are coming in per day.

Other fans are blaming Rihannafor this incident. According to MTV News comments, user “Nika2hot” says, “I don’t think Chris would hit a girl like that. She had to do something or say something out of the way for him to really hurt her.”

“Jb&weezyfan” says, “Chris' career may be ruined forever ... just like Michael [Jackson]'s ... sooo sad. I love all his songs. Well I'm still gonna support him. I just don't believe it ... until he says it..... cause Rihanna is a ***** .. wellshe looks like one anyways."

Basically, Rihanna is being completely blamed by fans for this.

I’m not okay with this, and I’m hoping that you aren’t either.

Being a high-profile celebrity couple, we obviously hear about them a lot. As media consumers, we are feeding off of celebrity relationships and modeling our own lives off of these relationships.
So, in seeing this happen, and then hearing that Chris Brown maypotentially get off scot-free, we are then learning that it’s okay to follow in Brown’s footsteps.

Men are reading these reports and seeing that nothing will happen if they beat their girlfriends. And women are learning that nothing will be done if they choose to step up, come forward and say I WAS ABUSED.

It is absolutely time to end this. Billboard.com cites that “Several top 40 stations have stopped playing Brown’s music including WKST Pittsburgh; KWNZ Reno, Nev.; and CHUM-FM Toronto. After polling listeners, Clear Channel's top 40 WAKS (96.5 Kiss FM) Cleveland decided to temporarily ban his music.”

This isn’t enough. We as women in this wonderful institution need to stand up and say that THIS IS NOT OKAY. It is time for a complete movement against domestic violence. We need to support each other for being brave enough to speak out against domestic violence. Because it is very real, happening every day, and we are not immune to it.

I give complete kudos to Rihanna, who is reportedly being completely cooperative with police as they investigate her “ongoing abusive relationship.” And I hope that she stays the hell away from Chris Brown and doesn’t wander back to him.

And I hope that you too realize what a big thing domestic violence is and how it affects all of us.
And I urge you to please speak out and say that this is not okay.

By the way, it took me an hour and a half to research and write this article. That’s ninety minutes. You do the math as to how many women have potentially been abused.

This is not okay.

climate walk? huh?

Okay, so we all need a little more awareness in our lives, because trust me, as a blonde, I spend many of my days unaware. And, since this blog is completely celeb-y and trendy, allow me to introduce you to an incredible woman who definitely deserves some celeb status.

Greta Browne was my professor for one semester and was absolutely AWFUL from a professor standpoint. However, she knows her shiz when it comes to environmental things.

Oh, and get this. She's Greta Browne, her husband is Guy Gray and they are members of the Green party. Amazing.

Anyway, she's WALKING from Louisiana to Canada, no joke. She's trying to get some awareness for global warming. And, dude, I could never take that walk, but kudos to her.

So, ladies and gents, I present to you your very own celeb, Greta Browne. Check out her website for full details as to why she's doing what she's doing, check if she's walking by you, and make a donation: http://climatewalk.homestead.com/index.html

And track her progress right here: http://www.forallthegrandchildren.blogspot.com/

3.13.2009

MRK 240 Take Two

Here we go agaaaainnnnnn!
Select one of the following companies in order to answer questions 1 through 4:a. Ralph Lauren b. Rolex c. Hollister d. Coach e. Mercedes-Benz
1. Explain how the company you selected uses each element of the marketing communications mix to promote its products. (Hint: Explore the company’s website and conduct a web search using the company name along with terms like marketing, advertising, sales, and public relations. Also investigate popular magazines and TV programs where you think you might find mention of the company. )
2. Identify areas where this company is not using a specific element of the marketing communications mix and suggest ways it can improve.
3. Describe this company’s position and contrast it to the position of its major competitors.
4. List the specific media, groups, and individuals that can be considered connectors for this company.

In completing this assignment and keeping up with betsyskotchblogs.blogspot.com, I had to choose Coach as the company to examine.
By the way, from coach.com:

…and from my own personal collection:
(Just because I’m completely in love with it.)

Doing this was actually a lot more difficult than I had thought that it would be. Companies are actually pretty good in disguising their marketing mix with things such as a Mission Statement, or company policies or whatever else. It was really only after getting in depth with some of these things that I was really able to see the real mix.

First of all, since this blog is read by some non-marketing people, I looked up an easy definition of the marketing communication mix, just so that there’d be some background to go on, and then worked from that. So, without further ado:

(Borrowed from http://www.davedolak.com/)

The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives.

Definitions:
Advertising - Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
Personal selling - Personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships.
Sales promotion - Short-term incentives to encourage the purchase or sale of a product or service.
Public relations - Building good relationships with the company’s various publics by obtaining favorable publicity, building up a good "corporate image", and handling or heading off unfavorable rumors, stories, and events.
Direct marketing - Direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships.

In looking at Coach, I found their spring ad campaign, which is as follows:
(from Nitrolicious.com)

Basically, these ads, as well as the rest, which can be found on my blog, are promoting Coach’s spring collection, with the centerpieces being the purse, jewelry and clothing. They are not directed at any one person, but are the spring highlighted pieces.

Personal selling for Coach can be seen in-store. Sales associates will greet you as soon as you walk into the store, and be sure that if you are looking for something in particular, such as a particular item that you saw online, that they will help you find it. They will also suggest items, and let you know if anything new has come in, or if they are expecting any new products coming in.

The website, though, also has what can be argued as person selling. There are options to click on, such as “Try this bag on,” which you can click, tell the program your height, and it will show you a simulation of what that particular bag and its dimensions would look like on your particular dimensions, which I think is a really neat idea.

The website also has some other personal options, such as signing up for Coach’s email list, and searching for items by price, how to wear it, color, size, and type of bag.

Sales promotions are interesting with Coach. The website doesn’t exactly showcase sale items or boast a “bug a large bag, get a matching clutch half off!” deal. But, in thinking about it, I found that it was staring me in the face…

(Coach.com home page)

Right now, they are promoting their spring collection through their ads. The hottest looks for spring are coming out RIGHT NOW, so you better hop on them, or be left in the dust with this winter’s looks.

The Public Relations for Coach were really fun to look into. In the customer service tab at the bottom of their website, I clicked on “Investor Relations” which lead to the company’s mission statement, company profile and global business integrity program.

Coach’s mission statement is as follows:

Coach seeks to be the leading brand of quality lifestyle accessories offering classic, modern American styling.
The Coach brand represents a unique synthesis of magic and logic that stands for quality, authenticity, value and a truly aspirational, distinctive American style. Everything we make, advocate or engage in reflects the attributes of the brand.
Our responsibility to our internal and external customers calls for impeccable service to ensure that their needs are always met. By treating customers like guests in our own home, we seek to establish long-term relationships based on trust and satisfaction.
Our success is rooted in uncompromising devotion to honesty and fairness where our people, our business and our community are concerned. We stand behind our products, staking our name and reputation on everything that we make.
We constantly challenge ourselves to be the very best we can in every aspect of our business. We strive to be a nimble and flexible organization committed to increasing consumer and shareholder value.
Our brand flourishes through our people. Coach brings together strong, collaborative people in a dynamic culture of mutual respect, support and passion for our brand and product. Our team bands together in the face of adversity and celebrates our victories.
In stating all of the values, and using words such as customer satisfaction, integrity, innovation and collaboration, they are building themselves up in the eyes of their customers and potential investors.

Some other gems come from the company profile:

Coach was founded in 1941 as a family-run workshop. In a Manhattan loft, six artisans handcrafted a collection of leather goods using skills handed down from generation to generation. Discerning consumers soon began to seek out the quality and unique nature of Coach craftsmanship.

This opening of the profile shows that Coach is “family-run” with hard-working people, another statement which builds up the company in the eyes of the consumer.

And, finally, by even having a global business integrity program, Coach is once again building up their image in good public relations with their customers.

Direct Marketing was the hardest thing to identify with Coach. There is the email signup, and the catalogue request, both of which come directly to interested customers. And, I’m willing to bet that if you are a big enough customer, as in celebrity status, Coach is willing to bend to your every whim. So, you really could say that personalized clothing for these people are a result of direct marketing.

Coach, in my eyes, struggle in the sales promotion and direct marketing areas of the marketing communications mix. Really, with the name Coach, though, they don’t NEED to hold specific sales promotions, or hold direct marketing. The name is really strong.

However, promoting the sales of a certain bag or a certain bag designer would help to boost sales of Coach. Offering a promotion like the aforementioned “buy a large bag, get a matching clutch half off!” or even say, 10% off would get people into the stores. The clutches are usually priced at about $90, so even with 10% off, they are still making a great deal of money.

Direct marketing would be so easy for Coach with technology. If I were to purchase a bag online, and then purchase another one later by the same designer, they might implement something like amazon.com does with their email list. An email saying, “Hey Betsy Skotch, we saw that you like the Zoe bags, and a new one is coming out,” is perfect for me, and gets me thinking that Coach actually cares about little old me.

Even keeping track of sizes or shapes of the bags that I buy and then suggesting new ones to me would be great. And also suggesting matching or coordinating accessories would help with Coach’s direct marketing.

According to icmrindia.com, Coach’s positioning is rare. “From its inception, Coach's product strategy was to produce timeless, classic pieces which would not be subject to the vagaries of fashion. In keeping with this strategy, Coach generally did not change its designs to suit the trend of the moment. Because of this, Coach's leather goods were identified with classic and elegant designs, rather than being known as fashionable.

However, despite staying away from fashion trends, what set Coach apart from its competitors was that it offered durable and functional handbags in superior quality leather. It was said that the average life of Coach handbags was around 15 years, and when maintained well, they could last well up to 40 years. Coach also offered lifetime service to its customers. The company offered repair services and also replaced some parts of Coach products for free, with the customer bearing only the shipping cost.”

Coach is dedicated to their products and stands by them. They also focus mainly on their handbags, as opposed to clothing and accessories.

Some of Coach’s competitors, such as Dooney & Bourke, Kate Spade, and Michael Kors have similar positioning, but have some distinctions.

Dooney & Bourke bags seem to be popular with the younger crowd, such as high school students, or young celebrities such as Miley Cyrus or Hayden Panettiere, whereas Coach seems to be aimed at the college-aged to late 30’s crowd with money to spend.

Kate Spade on the other hand seems to be aimed at the crowd that is older than both the Dooney & Bourke lovers and Coach fiends due to the simplicity of Spade’s designs.Finally, Michael Kors is on the way high end, and does everything from bags to glasses to footware in the high fashion industry, wheras it could be argued that while Coach is high end, that they do not cater solely to the stars and the insanely wealthy.

If you are wearing Coach, just like many other brands, you are a walking advertisement for their company. The more people that Coach has buying their products, the more brand awareness there will be. You will rarely see me without my Coach purse or even my Coach wristlet, which is common for many women my age when you see them out shopping or at bars or wherever.
Specific media that can definitely be used by Coach are definitely print ads in magazines such as Vogue, Marie Claire and Glamour, and possibly even in Cosmopolitan.

A really interesting outlet that would by a great connector for Coach is the idea of Reality television. Shows such as “America’s Next Top Model” would be a great way for Coach to get more advertisements made, as well as be the center of a television show. Even reality shows such as the Real World/Road Rules challenges on MTV where the winners of a certain event get prizes, getting a Coach prize would be a wonderful opportunity to get the Coach name out.

3.10.2009

3.07.2009

Ever Heard of those Halo Headsets?

So, last night, I made the trek from Allentown home to beautiful (notsomuch) Jamestown, NY. It's roughly a 5 and a half hour drive when you aren't driving 90 on 80.

Anyway, when Halo first came out, did you ever see those kids with the Halo Headsets, and they'd talk to each other and be like, "better watch out, I'm gonna kill you?" Yeah, those hot things?

I wish that I had one of those Halo Headsets for when I was driving home last night. Because, let me tell you, the number of times that I was passed on the right and then cut in front of, I could've really used one of those. I'd have been like, "Hey, fuck you buddy, I'm gonna kill you!" Or, more accurately, "You're gonna kill ME!"

Ugggghhh. I'm not the best driver in the world, but sometimes I just wanna plow my car into other cars and be like, "You are a BAD, BAD DRIVER!"

3.06.2009

MRK 240?

Okay dolls, by now you've realized that I am in fact a student. In fact, I'm a student with a marketing minor! And, I'm currently taking a class that encourages us to submit assignments via blog! Lo and behold.... I HAVE A BLOG!

I'll try to make these assignments fun for my general public to read... so enjoy them, gain some of my knowlege and insight, and sit tight through these fourteen posts that will be showing up in upcoming weeks!

XOXO!

MRK Assignment One:
1. Find an issue or a story that is currently getting a lot of media attention. Identify as many media sources as you can, ranging from a short clip in a local newspaper to feature segments on TV news shows to blog entries on the Internet, that refer to this topic. 2. Discuss how the messages differ between media sources and identify any common threads that you may see.
3. As an extra challenge try to document the originator of this media buzz by finding a press release or some other type of press announcement issued by a PR agency or some other stakeholder in this issue.
4. Find advertisements about the subject of this issue, if they exist, and compare them to the media coverage both in content and the media in which they appear.


Being a self-proclaimed gossip-queenie, I of course had to relate this assignment to the world of celebrity. And what could be bigger in the Celebrity World right now, other than Chris Brown and Rihanna.
In case you’ve been living under a rock and have missed it, the short version of this story is this, as written in the February 19 issue of Cedar Crest College’s student newspaper, The Crestiad, story written by me, “on February 8, 2009, both Chris Brown and Rihanna missed their Grammy appearances. Allegedly, Chris Brown received a text message for a “booty call” from an unknown woman, which sparked an altercation between the two, allegedly resulting in Brown kicking, punching and biting Rihanna, leaving serious bruising, swelling, a split lip and a bloody nose on the “Disturbia” singer’s face.

According to thesuperficial.com , “According to the police report, she ordered him to drive her home and ‘faked a call’ to someone, saying things like, ‘He's dropping me off. Make sure the cops are there.’ Rihanna told cops the fake call enraged Brown. He said something to the effect of ‘You are really fucked up now. I'm going to kill you.’”

Already on this topic, cited are two different sources, The Crestiad and www.thesuperficial.com. However, a number of different sources have been covering this story.

Blogs for this include my own, (betsyskotchblogs.blogspot.com), thesuperficial.com, perezhilton.com, wwtdd.com, mediatakeout.com, TMZ and a ton more.

Magazines such as People, Star, US Weekly, OK!, In Touch Weekly and more have covered this story. MTVNews and MTVnews.com have covered it. Entertainment Tonight, The Daily 10, The Soup and E! News have all talked about Chris Brown and Rihanna. And, this issue has even caught the attention of CNN, FOXNews, CBS News, The Insider, The New York Times, and even TIME. You literally cannot intake any source of media without hearing something about Chris Brown’s assault on Rihanna, whether or not he will be facing jail time, his actual sentencing, and anything else that people can choose to talk about.

Overall, the similarities between all of these sources are overwhelming. Each of them discusses the details of what Rihanna looked like after the attack, why the attacked occurred, and each speculate on what will happen next for the two. Many of the blogs and news articles have the same exact quotations, cited from the same places.

For example, an article in People states: “According to a search warrant in the case, Rihanna, 21, read a three-page text message from a woman on Brown's phone, which led to an argument. Brown – who was charged with two felonies Thursday – allegedly tried to force his girlfriend out of the Lamborghini, and hit her head against the passenger window. Rihanna then ‘turned to face Brown and he punched her in the left eye with his right hand,’ says the paperwork. ‘He then drove away in the vehicle and continued to punch her in the face with his right hand while steering the vehicle with his left hand.’”

Similarly, on thesuperficial: “A FOX affiliate has acquired police notes from the scene that detail the attack which was initiated after Rihanna read "a three-page text message from another woman" on Chris' phone. TMZ reports: Brown then allegedly shoved Rihanna's head against the passenger window. When Rihanna turned to face him, Brown punched her, then continued punching her while driving, according to the detective's notes.”
Currently, there is a press release out from the Los Angeles District Attorney’s Office, as to what Chris Brown has been charged with. That release can be found at: http://da.lacounty.gov/mr/030509a.htm.

WiredPRNews.com also has a release alleging to the outcome of Chris Brown’s charges at: http://www.wiredprnews.com/2009/03/05/chris-brown-may-get-plea-deal_200903052633.html

And, yet another Press Release, this time on Rihanna, can be found at: http://www.rushprnews.com/2009/02/21/rihanna-brakes-her-silence-about-alleged-beating/

I honestly believe that the picture of Rihanna after the incident is it’s own form of advertisement against domestic violence. (Picture seen at: http://assets.gearlive.com/celebrities/blogimages/rihanna_bruises.jpg)

However, there are many advertisements that speak out against Domestic Violence, including http://www.adrants.com/images/womens_aid.jpg, http://womenshealthnews.files.wordpress.com/2008/03/cityofhopearm.jpg, and http://fc01.deviantart.com/fs8/i/2005/335/0/1/Domestic_Violence_Ad_2_by_Quezzi.png.

Something that I found interesting about these advertisements are that they are all showing a female being abused by what is presumed to be a male, which I found interesting because of the fact that it could go either way, or there could be abuse in a homosexual relationship.

However, it is interesting especially to compare the first advertisement to the photo that TMZ posted of Rihanna after her attack. The two are virtually identical.

It’s hard to compare these domestic violence advertisements with the actual story of Chris Brown and Rihanna. Sadly, there are more reports of the Chris Brown and Rihanna story than there seem to be of visible print advertisements against the subject in the media. It’s rare that people are speaking out about Domestic Violence, and more rare, it seems, to find an advertisement showing that people are there to help against Domestic Violence.

Tiny Tragedies

It's 1:47 on a Friday afternoon here at Cedar Crest College.

Spring Break has officially begun.

And, am I on my way to fabulous Bermuda, or to the Eiffel Tower in France to find my French Prince? (Okay, in all fairness, I have a prince here in Allentown, and he's just fine.) But no, I am not.

I am at work. Making place settings for a party that I'm not invited to.

What a tragic life I live.

If it shimers, it's Tinseltown

So, I’m scrolling through this week’s gossip, paging through the pages of this week’s tabloids, and
suddenly it dawns on me. Jennifer Aniston is still talking about her rivalry with Angelina Jolie, and her breakup with Brad Pitt. FOUR. YEARS. LATER.
Seriously, I’m about to break out the Betsy Skotch advice once again. If your best friend is still talking about the one that got away four years later, take her over to a Lehigh frat house or something, because, really, this has gone on for far too long.
Jennifer, darling. Get over it. Brad’s got Santa Angelina now. You have about the appeal of a dead puppy right now. It’s time to cut it out because really, your public can’t take it anymore.
In case you were wondering where the Kardashian sisters were vacationing recently, as I’m sure you all were since I personally was dying to know, they spent last weekend in Miami in bikinis by the pool.
Is Keeping up with the Kardashian’s even on E! anymore? Because, I’ve recently been feeling pretty out of the loop with what exactly has been going on with the Kardashian clan. I mean, have they been hanging out at Joe Francis’s mansion? Has anyone else broken a cell phone by throwing it at a family member as if late?
I’m just feeling like the Kardashian’s aren’t getting the attention that they deserve recently, and I know that you agree with me. E! should be advertising more or something.
Time for an update on one of the best fallen stars: Lindsay Lohan is apparently converting to Judaism to prove her love for Samantha Ronson. Apparently, before this, Lindsay has dabbled in scientology and kabbalah, but religion IS the hottest trend in Hollywood, so I completely support this. I mean, people change their religions all the time for those they love. And, Lindsay and Sam have been together for way over a year now, so this is totally legit. I approve.
And, in a final train of thought to make your head explode, I’ll just leave you with the words of Pete Wentz to let you sort out on your own. Take them for what they’re worth.
According to the Daily Mail, “I refuse to answer my front door because I'm convinced someone is going to murder me. I used to think that some day I'd end up murdering a close friend or relative. Now it's reversed and I'm convinced it's going to happen to me.” Yeah, okay psycho- boy.